Digital Marketing Campaign Specialist

3 days ago

Kurla, India beBeeDigitalMarketing Full time ₹ 4,00,000 - ₹ 8,00,000
Job Title

Digital Advertising and Automation Intern


Location:
Govandi, Mumbai

Reports To:
Brand Communication Manager

This is a full-time, on-site role involving planning, executing, and refining paid ads across platforms like Facebook Ads Manager and Google Ads, while also managing email and WhatsApp automation through tools like Mailchimp and Aisensey.

Paid Marketing & Performance Ads

  • Develop and launch paid marketing campaigns on digital platforms.
  • Conduct competitor research using Facebook Ads Library to analyze industry trends.
  • Collaborate with sales and production teams to align campaigns with key product focuses.
  • Ideate ad concepts and work with graphic designers to create engaging visuals.
  • Write compelling ad copy tailored to platform guidelines and brand identity.
  • Manage and optimize campaigns on Facebook Ads Manager, Google Ads, and other paid platforms.
  • Track campaign performance and make data-driven adjustments to maximize ROI.

Automation & Broadcasting

  • Set up and manage email and WhatsApp automations using tools like Mailchimp and Aisensey.
  • Segment audiences based on consumer behavior and tailor messaging accordingly.
  • Analyze open rates, click-through rates, and conversions, optimizing broadcasts for better performance.
  • Ensure seamless integration between marketing automation and ad campaigns for a cohesive brand experience.
Requirements

We are looking for strong candidates with a background in Digital Marketing or Advertising — applicants must hold a degree in Marketing, Advertising, or a closely related field.

Candidates who have completed certifications or courses in platforms like Google Ads or Meta (Facebook) Ads will be given preference.

Prior experience, including internships in performance marketing or marketing automation, is a plus.

Freshers may also apply, provided they meet the educational and certification/coursework requirements.

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