Electronics Industry Marketing Specialist

2 weeks ago

Hubli, Karnataka, India beBeeMarketer Full time ₹ 80,00,000 - ₹ 1,20,00,000

Job Overview:

We are seeking a Marketing Professional with EMS industry expertise to drive lead generation, foster client relationships, and identify new business opportunities.


Key Responsibilities:

  • Develop and execute B2B marketing strategies to attract OEMs/ODMs in India and abroad.
  • Generate and qualify leads through online/offline channels, industry expos, and professional networks.
  • Identify new markets, customer segments, and partnership opportunities.
  • Coordinate and manage participation in trade shows, exhibitions, and industry events.
  • Maintain CRM systems and track lead conversion performance.
  • Collaborate with sales and technical teams to prepare RFQ responses, proposals, and client presentations.
  • Build and maintain strong relationships with clients.
  • Promote digital presence via multiple B2B platforms with marketing content and campaigns.


Requirements:

  • Bachelor's degree in Electronics, Marketing, Business Administration, or related field.
  • Minimum 2–3 years of marketing/sales experience in the EMS or electronics manufacturing industry.
  • Strong understanding of EMS processes, PCBA, wiring harness, and box-build services.
  • Excellent communication and presentation skills.
  • Proficient in using CRM tools and digital marketing strategies.
  • Ability to travel for client meetings and trade shows.


Preferred Attributes:

  • Existing network of contacts in OEM/ODM industries (Automotive, Industrial, Consumer Electronics, etc.).
  • Experience working with international clients.
  • Passion for electronics and product development.

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