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22 hours ago
Our ideal candidate is a versatile and skilled Copywriter with expertise in writing compelling video scripts for social media and promotional campaigns.
The successful applicant will have a strong understanding of digital audiences, the ability to turn ideas into engaging content, and experience in education or ed-tech is highly valued.
- Write high-converting scripts for short-form videos, reels, and course promos tailored for platforms like Instagram, YouTube, and Meta Ads.
- Collaborate with cross-functional teams to conceptualize and execute ideas that drive attention and conversions.
- Create copy for social media posts, ad campaigns, landing pages, and emailers to support digital marketing efforts.
- Understand target audience personas and write content that aligns with their interests, challenges, and motivations.
Maintain consistency in tone, messaging, and storytelling across all platforms. Participate in brainstorming sessions and content planning meetings. Continuously optimize scripts and copies based on performance data and feedback.
The ideal candidate has 2-4 years of experience as a copywriter, preferably in digital-first brands or agencies. They should possess excellent command of English, strong storytelling, grammar, and creative writing skills. Adaptability to different platforms and audiences is crucial. Familiarity with social media trends, ad formats, and content best practices is required.
A portfolio showcasing video scripts, social media copies, and promotional campaigns is mandatory. Bonus points for experience in Ed-tech or education marketing, knowledge of performance marketing copywriting, and basic understanding of content SEO and keyword usage.
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