Data-Driven Decision Maker

2 days ago

Tiruppur, Tamil Nadu, India beBeeConsumerInsightsManager Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Title: Senior Manager Consumer Insights

We are seeking a highly skilled Senior Manager Consumer Insights to join our team. As a key member of the consumer insights team, you will be responsible for driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights.

You will act as the bridge between the quantitative research team, qualitative researchers, and the programming strategy function synthesising data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

  • Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
  • Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms
  • Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
  • Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
  • Translate data into storytelling frameworks that are easy to understand and guide decision-making across content acquisition, creation, and positioning.
  • Work closely with Programming, Marketing, Qualitative Research, Consumer Insights, and Digital Strategy teams to align goals and drive cohesive strategies.

The ideal candidate will have a Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields. A minimum of 12 years of experience in a media/entertainment environment with a strong focus on audience research and insights is required.

The successful candidate will have deep working knowledge of BARC software and television/digital audience measurement systems. Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools are essential.

A proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools – is also necessary. Strong communication skills with the ability to translate numbers into clear, actionable stories are required.

Candidates should possess a collaborative mindset with the ability to work across diverse teams. The position offers a dynamic and supportive work environment with opportunities for professional growth and development.

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