Digital Marketing Director

2 weeks ago


Bengaluru, Karnataka, India Decathlon Full time

Mission

WHO WE ARE

Decathlon, one of the world's largest sporting goods retailers and manufacturers, aims to achieve its purpose through innovative digital marketing strategies.

TEAM BACKGROUND

You will be a part of the Marketing & Communication team at Decathlon, focusing on driving digital marketing channels and acquiring new customers.

Profile

JOB ROLE

The successful candidate will drive higher performance for omnichannel sales across stores, web, and app through strategic digital marketing approaches.

MAIN RESPONSIBILITIES

  1. Build long-term marketing strategies to support Decathlon's overall strategies and business objectives.
  2. Streamline marketing functions to accelerate Decathlon's Marcom Project and achieve Vision 2026.
  3. Drive customer growth through performance marketing and CRM/Retention channels.
  4. Recruit, develop, and lead a high-performing team of marketing professionals.
  5. Synergize with Decathlon's Global marketing topic leaders and External Topic advisors.
  6. Strategize paid digital media mix/channels to ensure high intent New users and measurability.
  7. Optimize digital channels to drive new customer growth and efficiency.


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