Business Brand Strategist

2 days ago

Thiruvananthapuram, Kerala, India beBeePersonal Full time ₹ 15,00,000 - ₹ 20,00,000
Job Title: Strategic Brand Ambassador for Visionary Leaders

Our organization seeks a highly skilled and experienced Strategic Brand Ambassador to amplify the personal brand of our business leaders across various digital platforms. This role involves end-to-end content creation, social media execution, reputation management, and thought leadership positioning in alignment with the business leader's vision, values, and goals.

Key Responsibilities:
  • Develop and maintain a monthly content calendar tailored to the business leader's areas of expertise, interests, and business updates.
  • Align content themes with current trends, industry news, company milestones, and leadership values.
  • Research and pitch content ideas (articles, posts, videos) in sync with the leader's tone and goals.

Content Creation & Publishing:
  • Write high-quality, engaging content including posts, tweets, articles, thought leadership blogs, short videos, and story captions.
  • Create impactful carousels, infographics, and quotes that resonate with target audiences (decision-makers, industry professionals, etc.).
  • Collaborate with graphic/video teams to produce multimedia content.

Social Media Management:
  • Manage business leader's social media presence on multiple platforms.
  • Post content, schedule updates, monitor engagement, and respond to comments/messages as needed.
  • Track content performance metrics and suggest optimizations.

Personal Brand Growth:
  • Ensure consistent tone, style, and branding across all platforms.
  • Grow business leader's following organically using content hooks, engagement strategies, and relevant hashtags.
  • Engage with other thought leaders and communities to increase visibility.

Required Skills & Qualifications:
  • Bachelor's degree in marketing, journalism, communications, or related field.
  • 2+ years of experience in personal branding, executive communications, or social media marketing.
  • Exceptional copywriting skills tailored for leadership tone and business storytelling.
  • Proficiency with social media scheduling tools (Buffer, Hootsuite, Creator Studio, etc.).
  • Knowledge about ORM (Online Reputation Management) tools and their usage.
  • Familiarity with analytics tools (Insights, X analytics, Instagram Insights).
  • Bonus: Experience using AI tools for rapid content production.

Preferred Traits:
  • Strong sense of empathy and ability to reflect another person's voice authentically.
  • Proactive, organized, and deadline-driven.
  • A strategic thinker who can blend creativity with analytics.
  • Sensitive to trends, audience psychology, and professional tonality.

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