Programmatic Leader

Programmatic Leadership Role

We are seeking an experienced and results-driven leader to join our team as Associate Director, Programmatic. As a key member of our leadership team, you will be responsible for overseeing the development and execution of programmatic campaigns across various platforms.

Key Responsibilities:

• Manage media planning, campaign execution, pacing, and optimization across Amazon DSP, CM360, and programmatic platforms.
• Streamline operational processes to boost efficiency.
• Identify bandwidth and resourcing gaps; work with leadership to align hiring or redistribution.
• Act as an escalation point for client-facing teams on delivery, performance, and troubleshooting.
• Translate business challenges into digital solutions through structured planning and media intelligence.
• Coordinate with account managers to provide actionable insights and regular performance reports.
• Build trusted relationships with client stakeholders through regular check-ins, proactive problem-solving, and strategic input.
• Lead and mentor a team across Search, Social, Programmatic, and AdOps functions.
• Monitor team bandwidth, performance, and resource allocation to maintain delivery quality.
• Oversee client onboarding from brief intake to go-live.

Requirements:

• 10+ years of experience in digital marketing, with a proven track record of success in driving growth.
• Experience working with clients in US and APAC.
• Strong understanding of digital marketing channels, performance marketing, and best practices.
• Strong analytical skills, with the ability to use data to drive decisions and optimize performance.
• Excellent communication and collaboration skills.