
Visual Identity Specialist
5 days ago
We are seeking a seasoned Graphic Designer to spearhead our visual identity.
Key Responsibilities- Develop and maintain a consistent brand image across all consumer touchpoints, encompassing packaging, digital campaigns, website creatives, and offline collateral.
- Own the end-to-end design process for social media content, ad creatives, landing pages, emailers, and influencer kits.
- Collaborate with product and marketing teams to bring campaigns to life with compelling visuals that resonate with consumers.
- Translate consumer insights and brand strategy into innovative design concepts.
- Mentor junior designers and freelancers; provide creative direction and feedback.
- Stay at the forefront of design trends to keep the brand fresh and competitive.
- 4–6 years of experience as a Graphic Designer, with at least 2 years in a senior or lead role.
- Strong portfolio showcasing branding, packaging, and digital campaign design.
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Experience designing for D2C, beauty, fashion, or lifestyle brands.
- Ability to balance creativity with commercial goals (conversion, engagement, retention).
- Strong eye for typography, color palettes, and visual storytelling.
- Excellent communication and collaboration skills.
The ideal candidate will have a strong passion for graphic design and a keen eye for detail. They should be able to work independently and as part of a team, and be comfortable with taking on new challenges and learning opportunities.
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