Senior Digital Marketing Specialist

2 weeks ago


Jaipur, Rajasthan, India beBeeDigital Full time ₹ 5,00,000 - ₹ 8,00,000
About the Role

This is a unique opportunity to apply your expertise in digital strategy, account management, and sales to support the university's growth directly.

As the primary liaison for university departments, you will develop and execute comprehensive digital strategies to enhance the university's brand visibility, generate qualified leads, and boost student admissions.

You will be responsible for overseeing multiple digital projects simultaneously, ensuring timely and successful delivery by coordinating with content writers, designers, and other internal teams.

Key Responsibilities
  • Digital Strategy & Execution: Develop and implement comprehensive digital strategies to enhance the university's brand visibility, generate qualified leads, and boost student admissions.
  • Account Management & Stakeholder Relations: Serve as the primary liaison for university departments, ensuring their digital marketing needs are met and providing strategic guidance to achieve their enrollment goals.
  • Performance Tracking & Optimization: Monitor, analyze, and report on the performance of digital campaigns using tools like Google Analytics and social media insights. Recommend data-driven optimizations to maximize return on investment (ROI).
  • Project Leadership: Oversee multiple digital projects simultaneously, ensuring timely and successful delivery by coordinating with content writers, designers, and other internal teams.
  • Market Analysis & Sales: Conduct market research and competitor analysis to identify new opportunities. Apply sales skills to drive enrollment and student engagement throughout the admissions funnel.
About You
  • You should have proven experience as a Digital Account Manager or in a similar client-facing digital marketing role.
  • Strong experience in developing and executing digital strategies across platforms such as social media, search engines, and email.
  • Excellent project management and organizational skills, with a focus on attention to detail.
  • Exceptional communication and presentation skills to effectively collaborate with internal teams.
  • Proficiency in web analytics tools and campaign management software.
  • Bachelor's degree in Marketing, Business Administration, or a related field.


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