Paid Advertising Manager

6 days ago


Bengaluru, Karnataka, India The Hubverse Full time

About This Role

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We are seeking a Senior Media Buyer to lead our paid media efforts across multiple platforms.

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This role requires a strong understanding of digital advertising strategies, audience segmentation, and budget optimization.

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You will be responsible for executing and scaling performance-driven campaigns that drive growth, engagement, and conversions.

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Responsibilities

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  • Plan, execute, and optimize multiplatform paid campaigns (Meta Ads, Google Ads, You Tube, Linked In, and emerging platforms).">
  • Manage a structured ad budget, ensuring cost-effective results and maximizing ROAS.">
  • Develop and test ad funnels, landing pages, and audience strategies to improve conversion rates.">
  • Stay ahead of platform changes and algorithm shifts to keep campaigns performing efficiently.">
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Audience Targeting & Retargeting

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  • Implement advanced audience segmentation, retargeting strategies, and behavioral tracking to maximize engagement.">
  • Optimize customer journeys using insights from Google Analytics, CRM tools, and attribution models.">
  • Collaborate with creative teams to A/B test ad creatives, messaging, and landing pages for better performance.">
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Data-Driven Insights

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  • Track, analyze, and report key ad performance metrics, CAC, ROAS, and LTV to optimize spend.">
  • Implement data-driven insights to enhance user acquisition and retention strategies.">
  • Utilize Google Data Studio, Looker, or other BI tools for performance visualization.">
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Leadership & Team Collaboration

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  • Train and mentor a team of media buyers, ensuring they have the skills to execute high-performing campaigns.">
  • Set performance KPIs for team members and conduct regular performance reviews.">
  • Foster a culture of collaboration, learning, and data-driven decision-making within the team.">
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About Our Culture

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We foster a culture of collaboration, learning, and data-driven decision-making within the team.

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Our company values innovation, experimentation, and continuous improvement.

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We believe in empowering our employees to take ownership of their work and contribute to the company's success.



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