Digital Marketing Leader

7 days ago

Delhi, Delhi, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 35,00,000

Marketing Professional Opportunity

We're seeking a driven and innovative Marketing Manager to lead our end-to-end marketing initiatives across digital channels. As a key member of our team, you'll be responsible for developing and implementing integrated marketing strategies to drive brand awareness, lead generation, and customer engagement.

The ideal candidate will possess a well-rounded understanding of modern marketing, with hands-on experience in SEO/SEM, social media management, content creation, and campaign execution (SMS/RCS). A proven track record in managing digital marketing tools and analytics platforms is essential. Experience with SMS/RCS campaign tools and customer segmentation is also highly desirable.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies to drive business growth.
  • Manage and optimize SEO/SEM to improve search rankings and organic traffic.
  • Plan and execute targeted SMS/RCS marketing campaigns with measurable outcomes.
  • Oversight and management of social media channels (LinkedIn, Instagram, etc.), ensuring consistent brand voice and engagement.
  • Collaboration with internal teams to create compelling and relevant content - blogs, landing pages, emailers, etc.
  • Tracking, analysis, and reporting on key performance metrics across campaigns and platforms.
  • Coordinating with design and product teams for marketing assets, creatives, and messaging.
  • Staying updated on industry trends, tools, and competitor activity.

Requirements:

  • A minimum of 3-5 years of experience in marketing, preferably in a fintech or startup environment.
  • Strong knowledge of digital marketing tools and analytics platforms.
  • Proven track record in managing SEO/SEM, social media strategies, and content marketing.
  • Experience with SMS/RCS campaign tools and customer segmentation.
  • Excellent communication and writing skills.
  • Ability to work independently and lead cross-functional collaboration.

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