E-commerce Advertising Specialist

1 day ago

Kolkata, West Bengal, India beBeeEcommerceadvertising Full time ₹ 9,00,000 - ₹ 12,00,000

We are seeking an experienced e-commerce advertising professional to join our team. As a part-time E-commerce Advertising Specialist, you will be responsible for managing and optimizing pay-per-click (PPC) campaigns on Google Ads and Meta Ads with a focus on e-commerce funnels.

Key Responsibilities:
  • Developing and executing PPC strategies to maximize return on ad spend (ROAS) and customer acquisition.
  • Testing various creative assets and audience targeting options to optimize campaign performance.
  • Creating and implementing remarketing campaigns to increase lifetime value and drive repeat business.
  • Tracking and analyzing key performance indicators (KPIs), such as cost per click (CPC), cost per action (CPA), click-through rate (CTR), average order value (AOV), and lifetime value (LTV).
Requirements:
  • Proven experience in running profitable e-commerce PPC campaigns on Google and Meta.
  • Able to scale budgets responsibly and profitably while maintaining a high level of campaign performance.
  • Familiarity with e-commerce platforms, including Shopify, WooCommerce, or Magento.
  • Strong understanding of performance marketing fundamentals, including PPC, bidding models, and conversion optimization.
What We Offer:
  • A flexible part-time collaboration arrangement, allowing you to work from anywhere, at any time.
  • Competitive compensation tied directly to the impact of your campaigns.
  • The opportunity to work on diverse e-commerce brands with international reach.

We believe great advertising professionals aren't just technical experts, but also strategic partners who can help drive business growth through effective campaign management.

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