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Senior Product Manager

1 month ago

Bengaluru, Karnataka, India New Relic, Inc. Full time

Job Title: Senior Product Manager

Job Summary:

We are seeking a Senior Product Manager to join our team at New Relic, Inc. As a Senior Product Manager, you will be responsible for the administration of our marketing automation platform, Marketo, and supporting the administration of other tools in our mar-tech stack.

Key Responsibilities:

  • Ensure our Marketo instance is best-in-class to support global business requirements
  • Seek opportunities to operationalize and streamline processes and technology within the marketing technology stack
  • Help gather requirements for marketing systems projects
  • Work with legal, security, and finance to ensure requirements gathered are in compliance with laws and internal policies
  • Act as a point of contact for marketing systems vendors to ensure accurate and timely technical support solutions
  • Update Marketo and integrated systems for lead routing, lead qualification, lead scoring, record deduplication, customer segmentation, and data integrity per provided business requirements
  • Solve system integration issues and drive new systems integration projects
  • Support and troubleshoot errors with the Marketo/Salesforce integration
  • Evangelize Marketo best practices, including documentation, guidance, training, and enablement across varied functional teams
  • Create and configure fields and determine field mapping to Salesforce to ensure the right fields are synced to support campaigns and reporting
  • Create and update Marketo email and program templates
  • Ensure that marketing efforts are in compliance with email marketing regulations

Requirements:

  • Bachelor's Degree or equivalent related experience
  • 3-5 years owning marketing campaign execution and handling marketing technologies including CRM, marketing automation, data enrichment, lead routing, and database integrations
  • 3-5 years Marketo administration experience
  • Current or past MCE certification credentials
  • Demonstrated experience integrating marketing applications with other enterprise applications, as well as internal and external data sources
  • Familiarity with Marketo/Salesforce integration
  • Detailed oriented with strong organizational skills
  • Solutions oriented with strong problem-solving skills
  • Excellent written and verbal communication skills
  • Comfort with ambiguity
  • Flexible and adaptable to changing business needs and shifts in project requirements
  • Strong collaboration skills in a diverse and inclusive team environment
  • Familiarity with current email deliverability best practices and troubleshooting deliverability issues
  • Proficiency with HTML and CSS to support Marketo emails
  • Familiarity with GDPR, CAN-SPAM, CASL, and CSA regulations

About Us:

New Relic, Inc. is proud to be an equal opportunity employer. We foster a diverse, equitable, and inclusive environment, free from all types of discrimination, so our Relics can thrive. We hire people with different backgrounds, experiences, abilities and perspectives.

Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics.