Digital Marketing Campaign Manager
2 days ago
Job Requirements
- Proven experience and success managing PPC campaigns across Google, Yahoo, and Bing.
- Well-versed in performance marketing, conversion, and online customer acquisition.
- Up-to-date with the latest trends and best practices in search engine marketing.
- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Strong analytical skills and experience generating SEM reports.
Preferred Skills: Familiarity with A/B and multivariate experiments; working knowledge of HTML, CSS, and JavaScript development and constraints.
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