Digital Marketing Strategist for Healthcare

4 days ago


Noida, Uttar Pradesh, India Clearmedi Healthcare Pvt. Ltd. Full time
Job Description:

Clearmedi Healthcare Pvt. Ltd. is seeking a skilled Digital Marketing Strategist to join our team in Noida. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive digital marketing strategies that drive patient engagement and increase brand awareness.

Key Responsibilities:

  • Strategy Development: Develop and execute digital marketing strategies aligned with the hospital's goals, including patient acquisition, retention, and brand awareness.
  • Website and SEO Management: Oversee the hospital's website, ensuring a user-friendly experience with relevant content. Implement and optimize SEO strategies to improve organic search rankings and drive traffic.
  • Social Media Management: Manage and create content for all hospital social media platforms. Engage with the community through social media campaigns, posts, and responses.
  • Content Creation and Management: Plan, create, and oversee engaging content across digital channels. Collaborate with medical and administrative teams to create educational and promotional materials.
  • Digital Advertising: Plan and execute paid digital advertising campaigns on platforms such as Google Ads and Facebook Ads. Monitor and optimize campaign performance for maximum ROI.
  • Analytics and Reporting: Use analytics tools to track and measure campaign performance. Provide regular reports on key metrics and actionable insights.
  • Patient Engagement: Develop strategies for online patient engagement, including email marketing, surveys, and community forums. Monitor online reviews and manage the hospital's reputation on platforms like Google Reviews.
  • Collaboration and Coordination: Work closely with marketing, PR, and administrative teams to ensure cohesive messaging. Liaise with external vendors and technology providers as needed.
  • Compliance and Ethics: Ensure all digital marketing activities comply with healthcare regulations and adhere to ethical standards.

Requirements:

  • Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field. A Master's degree is a plus.
  • 2-3 years of experience in digital marketing, preferably in the healthcare industry.
  • Proven track record in managing digital campaigns and achieving measurable results.
  • Proficiency in digital marketing tools and platforms. Familiarity with website management tools and analytics tools.
  • Strong communication, leadership, and interpersonal skills. Analytical mindset with attention to detail.

Estimated Salary: ₹800,000 - ₹1,200,000 per annum



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