Digital Media Strategist

2 weeks ago


Jalandhar, Punjab, India M&C Saatchi Performance Full time

About the Role

M&C Saatchi Performance is a global digital media agency that connects brands to people. We deliver business growth for our clients through effective, measurable, and evolving digital media strategies.

Key Responsibilities

  • Independently plan media strategies to achieve client's performance marketing goals using search, paid social, programmatic, and other media channels.
  • Own end-to-end client relationship and communications for all daily/weekly and monthly activities with the support of the account manager.
  • Work collaboratively with all internal teams to successfully deliver digital media campaigns – teams include Search and Social, Programmatic, Reporting, Trading & Strategy.
  • Manage relationships with local suppliers: ad networks and publishers to negotiate rates and oversee campaign delivery and results.
  • Own and manage the full reconciliation process at month-end.
  • Oversee campaign optimisation strategies and work with digital teams to continually improve campaign performance.
  • Support core teams to develop reports that generate insights & opportunities to drive efficient ROI in line with the client objectives and KPIs.
  • Support Managers on the creation and delivery of key presentations for the clients (monthly/quarterly).
  • Maintain up-to-date knowledge of the best practices, strategies, offerings in digital media landscape in the market they are managing.

Requirements

  • Ideally 3-4 years experience of client servicing and relationship management (agency experience preferred)
  • At least 2+ years of hands-on experience managing Paid Social, Programmatic or Search (Facebook, Google Ads etc.)
  • Team player personality – responsible, accountable, and collaborative.
  • Can-do attitude – keen to learn new skills, pro-active, and takes ownership over tasks.
  • Strong communication (English – verbal, written, and presentation) and interpersonal skills.
  • Strong proficiency in Excel, Word, and PowerPoint.
  • Experience with both Branding & Performance campaigns (preferable).
  • A love for data and an ability to analyze a vast amount of data with exceptional attention to detail


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