Digital Media Strategist
2 weeks ago
About the Role
M&C Saatchi Performance is a global digital media agency that connects brands to people. We deliver business growth for our clients through effective, measurable, and evolving digital media strategies.
Key Responsibilities
- Independently plan media strategies to achieve client's performance marketing goals using search, paid social, programmatic, and other media channels.
- Own end-to-end client relationship and communications for all daily/weekly and monthly activities with the support of the account manager.
- Work collaboratively with all internal teams to successfully deliver digital media campaigns – teams include Search and Social, Programmatic, Reporting, Trading & Strategy.
- Manage relationships with local suppliers: ad networks and publishers to negotiate rates and oversee campaign delivery and results.
- Own and manage the full reconciliation process at month-end.
- Oversee campaign optimisation strategies and work with digital teams to continually improve campaign performance.
- Support core teams to develop reports that generate insights & opportunities to drive efficient ROI in line with the client objectives and KPIs.
- Support Managers on the creation and delivery of key presentations for the clients (monthly/quarterly).
- Maintain up-to-date knowledge of the best practices, strategies, offerings in digital media landscape in the market they are managing.
Requirements
- Ideally 3-4 years experience of client servicing and relationship management (agency experience preferred)
- At least 2+ years of hands-on experience managing Paid Social, Programmatic or Search (Facebook, Google Ads etc.)
- Team player personality – responsible, accountable, and collaborative.
- Can-do attitude – keen to learn new skills, pro-active, and takes ownership over tasks.
- Strong communication (English – verbal, written, and presentation) and interpersonal skills.
- Strong proficiency in Excel, Word, and PowerPoint.
- Experience with both Branding & Performance campaigns (preferable).
- A love for data and an ability to analyze a vast amount of data with exceptional attention to detail
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