Brand Development Lead
3 weeks ago
Sweven Infotech is looking for a talented Brand Development Lead to develop and execute marketing strategies that drive business growth. Estimated salary: $130,000 - $190,000 per annum.
**Job Description:**
Job Summary: The Brand Development Lead will be responsible for developing and implementing comprehensive marketing strategies to achieve company goals and business objectives.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to achieve company goals and business objectives.
- Collaborate with senior leadership to define target audiences, key messaging, and overall brand positioning.
- Identify market opportunities, trends, and competitor activities to inform strategic planning.
- Plan, create, and manage marketing campaigns across multiple channels (digital, print, social media, email, etc.).
- Oversee the execution of marketing campaigns from concept through to completion, ensuring timelines and budgets are met.
- Track campaign performance, analyze data, and make adjustments to improve results and optimize ROI.
- Ensure consistent messaging and branding across all marketing materials, campaigns, and channels.
- Act as the brand steward, ensuring that the company's brand identity is upheld in all communications.
- Manage and optimize the company's digital presence, including the website, social media platforms, and digital advertising.
- Analyze online traffic, engagement metrics, and other KPIs to improve digital marketing efforts.
Requirements:
- Bachelor's degree in Marketing or related field.
- At least 5 years of experience in marketing management.
- Proven track record of driving business growth through effective marketing strategies.
- Strong leadership, creativity, and communication skills.
- Deep understanding of marketing trends and best practices.
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