Senior Media Strategist

21 hours ago

Gulbarga, Karnataka, India beBeeLeadership Full time ₹ 18,00,000 - ₹ 25,00,000
Strategic Media Leadership

As a Senior Director, you will lead the development and execution of integrated media strategies across digital, television, print, radio, out-of-home, social, and emerging platforms.

Aligning media plans with client objectives, brand positioning, and target audience insights is crucial in this role. You will incorporate data-driven insights, competitive analysis, and market trends to optimize media investments.

  • Evaluate media effectiveness, provide recommendations, and refine strategies based on performance metrics.
  • Guide multi-market and cross-channel campaigns, ensuring consistency and scalability.
Collaboration & Stakeholder Management

You will partner with creative, analytics, and client servicing teams to ensure seamless integration of media strategies with broader campaign goals. Present strategic plans and recommendations to senior leadership and client teams. Build trusted relationships with vendors, platforms, and external partners to enhance media capabilities.

  • Mentor, coach, and build a high-performing media planning team.
  • Foster knowledge-sharing, innovation, and professional growth across the media planning function.
  • Promote best practices, planning frameworks, and efficient workflows.
Team Development

As a leader, you will define and implement planning processes, governance models, and performance measurement frameworks. Ensure that media plans adhere to budget, timelines, and brand guidelines. Drive continuous improvement in media effectiveness and planning tools.

  • Develop and implement training programs for media planning staff.
  • Coach team members to improve their skills and knowledge.
  • Establish clear goals and expectations for team members.
Required Qualifications:
  • Bachelor's or Master's degree in Marketing, Communications, Business, or related field.
  • 10+ years of media planning experience with at least 3–5 years in a leadership role.
  • Strong knowledge of integrated media planning, digital and traditional channels, and measurement tools.
  • Proven experience managing complex campaigns with multiple stakeholders and cross-functional teams.
  • Excellent analytical and problem-solving skills with the ability to interpret data into actionable strategies.
  • Exceptional communication and presentation skills, capable of influencing senior stakeholders.

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