Content Creation Expert

2 weeks ago


Noida, Uttar Pradesh, India PW (PhysicsWallah) Full time

Job Description

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PW (PhysicsWallah) is seeking a skilled Content Creation Expert to join our team. As a key member of our Offline Marketing department, you will be responsible for developing engaging content across various offline platforms, including events, PR articles, and marketing campaigns.

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Key Responsibilities:

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  • Develop compelling event content, such as promotional materials, brochures, banners, and event scripts.

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  • Create high-quality PR articles, press releases, media pitches, and feature articles to promote the brand's image and activities.

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  • Design and develop content for Above The Line (ATL) and Below The Line (BTL) marketing campaigns, including print ads, flyers, posters, and outdoor advertisements.

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  • Collaborate with the marketing, PR, and design teams to brainstorm and execute creative campaigns.

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  • Stay up-to-date on industry trends and audience preferences, and integrate insights into content development.

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Requirements:

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  • Bachelor's degree in Journalism, Communications, Marketing, or a related field.

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  • Proven experience in content writing, especially in offline marketing, event-related content, PR articles, and ATL/BTL campaigns.

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  • Strong creative writing and editing skills, with a keen eye for detail.

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  • Ability to work under tight deadlines and manage multiple projects.

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  • Understanding of offline marketing dynamics and audience engagement strategies.

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