Performance Marketing Specialist
1 week ago
We are seeking a skilled Paid Media Manager to join Utkarsh Classes. The ideal candidate will have 3+ years of experience managing Google and Facebook Ads and will be responsible for overseeing all paid media channels (Google, Facebook, etc.) for the website and app to drive lead generation and meet sales targets.
The Paid Media Manager will design and execute performance marketing strategies tailored to business objectives and customer needs. This includes developing daily, weekly, and monthly performance reports, analyzing trends, identifying gaps, and implementing data-driven improvements.
Key Responsibilities:
- Paid Media Management: Oversee all paid media channels (Google, Facebook, etc.) for the website and app to drive lead generation and meet sales targets.
- Marketing Strategy Development: Design and execute performance marketing strategies tailored to business objectives and customer needs.
- Campaign Optimization: Continuously monitor and improve campaign performance to maximize ROI and lower cost per acquisition (CPA).
Requirements:
- 3+ years of experience managing Google and Facebook Ads.
- Experience in education, e-learning, or D2C app campaigns is a plus.
- Proficiency with marketing tools like Google Analytics, Facebook Ads Manager, App Analytics platforms (Appsflyer, Firebase), and data visualization tools (Powerbi, Tableau).
- Strong data analysis skills with the ability to optimize campaigns and make data-driven decisions.
- Excellent verbal and written communication to articulate marketing strategies and recommendations clearly.
- Adaptability: Thrive in a fast-paced, dynamic environment, adapting quickly to changing market trends.
- Team Player: Work effectively across teams and support collaborative efforts for overall campaign success.
Salary:
₹12,00,000 - ₹20,00,000 per annum.
Benefits:
- Opportunity to work with a dynamic team.
- Professional growth and development opportunities.
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