Chief Digital Content Director

3 days ago

Amrāvati, Maharashtra, India beBeeDigitalMarketing Full time ₹ 1,00,00,000 - ₹ 2,00,00,000

We are seeking a creative and performance-driven Social Media Manager to lead client-facing campaigns that deliver measurable business outcomes.

Key Responsibilities:
  • Strategy & Campaign Leadership
    • Develop platform-specific social media strategies aligned with client brand objectives (Instagram, Facebook, YouTube, etc.).
    • Drive data-backed campaign planning, integrating with performance marketing and influencer/UGC strategies.
    • Ensure brand consistency across all digital touchpoints, reflecting our 360° approach.
  • Content & Creative Supervision
    • Plan and manage monthly content calendars in coordination with content writers, designers, and video editors.
    • Provide creative direction to the team, ensuring alignment with campaign goals and brand guidelines.
    • Leverage emerging formats (Reels, Shorts, Live Streams, Interactive Stories) to enhance engagement.
  • Community & Client Engagement
    • Monitor and respond to comments, DMs, and mentions to build strong online communities.
    • Work with account managers to deliver timely updates and performance insights to clients.
    • Manage online reputation, handling escalations and crisis responses where required.
  • Performance & Analytics
    • Track KPIs like reach, engagement, CTR, conversions, and ROI, linking social metrics to business outcomes.
    • Use tools like Meta Business Suite, Google Analytics, Clarity, Matomo, and social listening tools to optimize campaigns.
    • Deliver monthly and quarterly reports with actionable insights for client growth.
  • Innovation & Trends
    • Stay updated on platform algorithm changes, AI-based tools, and social commerce trends.
    • Suggest and implement tech-led innovations like AI-powered creatives, WhatsApp automation, and interactive campaigns.

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