Marketing Growth Strategist

1 week ago

Anantapur, Andhra Pradesh, India beBeePerformance Full time ₹ 1,50,00,000 - ₹ 1,80,00,000
Job Overview

As a Senior Performance Marketing Executive, you will play a pivotal role in driving business growth through strategic paid media campaigns.

Key Responsibilities:

  • Plan, create, implement, and optimize paid media campaigns on Meta and Google platforms.
  • Develop comprehensive paid media strategies that align with business goals, target audience insights, and industry best practices.
  • Monitor and analyze campaign performance data using analytics tools, making data-driven adjustments to improve key metrics.
  • Collaborate with the creative team to develop impactful ad creatives, including copy and visuals that resonate with the target audience and drive engagement.
  • Stay up-to-date with the latest trends, updates, and innovations in the Meta and Google advertising landscapes, adjusting strategies accordingly.
  • Manage advertising resources effectively and provide regular budget tracking and reporting to stakeholders.

Requirements:

  • Proven 2-3 years of experience in managing paid media campaigns on Meta (formerly Facebook) and Google platforms.
  • Strong analytical skills with the ability to analyze campaign performance data and extract actionable insights.
  • Proficiency in using analytics and reporting tools, such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
  • Knowledge of A/B testing methodologies and experience optimizing campaigns for conversions.
  • Creative mindset with the ability to develop compelling ad copy and visuals.
  • Strong organizational skills and the ability to manage multiple campaigns simultaneously.
  • Familiarity with other digital advertising platforms and tools is a plus.
  • Up-to-date knowledge of digital marketing trends, best practices, and industry standards.
  • Ability to work effectively in a team environment and collaborate with cross-functional teams.
Why This Role Matters

This role plays a critical part in shaping our marketing strategy and driving business results. If you are passionate about leveraging data-driven insights to inform campaign decisions and have a knack for creating engaging ad content, we want to hear from you

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