Marketing and Communications Specialist

22 hours ago


Mumbai, Maharashtra, India Accor Full time
Marketing and Communications Manager Job Description

Job Summary:

As a key member of the Accor team, you will play a pivotal role in shaping the hotel's brand presence, driving revenue, and fostering strong relationships with stakeholders, media, and guests.

Key Responsibilities:

Develop and implement comprehensive marketing plans to promote the hotel's offerings, ensuring alignment with brand objectives.

Manage digital marketing campaigns across various platforms to increase brand awareness and drive direct bookings.

Oversee the creation of engaging content for digital and print collateral, including website, social media, brochures, and newsletters.

Build and maintain media relations, ensuring positive coverage and managing press releases, media inquiries, and crisis communications.

Collaborate with internal teams to support sales efforts and maximize revenue through integrated marketing initiatives.

Monitor and analyze market trends, competitor activities, and guest feedback to identify opportunities for growth and improvement.

Plan and execute memorable events and activations that enhance the hotel's visibility and reputation within the local community and industry.

Manage the marketing budget effectively, tracking expenditures and ensuring ROI on marketing investments.

Qualifications:

Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field.

Proven experience in hospitality marketing, with a track record of successfully launching and managing marketing campaigns.

Strong understanding of digital marketing tools and techniques.

Excellent written and verbal communication skills.

Strategic thinker with a creative mindset and the ability to innovate and adapt in a dynamic environment.

Solid organizational and project management skills.

Our Commitment to Diversity & Inclusion:

We are an inclusive company, and our ambition is to attract, recruit, and promote diverse talent.

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