Marketing Campaign Manager
6 days ago
We are looking for a Marketing Campaign Manager who can drive growth through data-driven marketing. The ideal candidate will lead our performance marketing initiatives across Google Ads and social media channels while also overseeing marketing operations, including creatives, email campaigns, Whats App marketing, and other retention-related activities.
About the Role:
- Lead our performance marketing initiatives across Google Ads and social media channels.
- Oversee marketing operations, including creatives, email campaigns, Whats App marketing, and other retention-related activities.
Responsibilities:
- Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), Linked In, and other social media platforms.
- Conduct keyword research, A/B testing, and audience targeting to enhance campaign performance.
- Monitor and analyze campaign KPIs, ROI, and conversion metrics, making data-driven decisions to maximize performance.
- Develop and execute remarketing and lookalike audience strategies to improve customer acquisition.
- Manage budget allocation across channels to optimize cost per acquisition (CPA) and customer lifetime value (LTV).
Requirements:
- 3-4 years of experience in performance marketing, digital advertising, or growth marketing.
- Strong hand-on experience with Google Ads, Facebook Ads Manager, Linked In Ads, and other PPC platforms.
- Proficiency in Google Analytics, Google Tag Manager, and conversion tracking tools.
- Experience in email marketing tools (Mailchimp, Hub Spot, etc.) and Whats App marketing platforms.
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