Digital Marketing Lead
4 days ago
About Knight Learning Solutions: We are a leading provider of innovative learning solutions, and we're seeking an experienced Digital Performance Marketing Manager to drive our digital marketing campaigns forward. With a strong background in performance marketing and a proven track record of delivering results, you will be responsible for developing, executing, and managing performance marketing campaigns across multiple platforms.
Estimated Salary Range: $80,000 - $110,000 per year, depending on experience.
About the Role: As a Digital Performance Marketing Manager at Knight Learning Solutions, you will be responsible for overseeing and optimizing our digital marketing campaigns to achieve maximum ROI. This includes campaign strategy and execution, budget management, optimization and analytics, customer journey and funnel management, collaboration and team coordination, and market research and trends. If you have a passion for digital marketing and are looking for a challenging role that offers opportunities for growth and development, this could be the ideal position for you.
Key Responsibilities:
- Campaign Strategy & Execution: Develop, execute, and manage performance marketing campaigns across multiple platforms (Google Ads, Meta Ads, LinkedIn, etc.) to align with business goals and deliver measurable ROI.
- Budget Management: Allocate and manage marketing budgets to maximize efficiency and performance, tracking spending to ensure adherence to financial targets.
- Optimization & Analytics: Continuously monitor campaign performance metrics (CTR, CPC, CPA, ROI) and optimize for better results, conducting A/B testing for ad creatives, landing pages, and audience segmentation using tools like Google Analytics, SEMrush, and other performance tracking software.
- Customer Journey & Funnel Management: Analyze and improve the digital customer journey to increase conversion rates, collaborating with content and design teams to enhance landing pages and ad creatives.
- Collaboration & Team Coordination: Work closely with cross-functional teams, including content, product, and sales, to align marketing efforts with broader business objectives, liaising with external agencies and vendors when required.
- Market Research & Trends: Stay updated with the latest digital marketing trends, platform updates, and tools, implementing innovative strategies to stay ahead of competitors.
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