Digital Marketing Strategist
2 weeks ago
Job Overview:
We're seeking a Digital Marketing Strategist to drive growth for our fashion brand. If you're someone who's scaled paid campaigns, live and breathe customer acquisition cost, and thrive on rapid experimentation with clear return on investment—this role was made for you.
Main Responsibilities:
- Plan, implement, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other relevant digital platforms.
- Monitor and analyze campaign performance metrics, including click-through rate, cost per action, return on ad spend, and conversion rates.
- Conduct A/B testing on ad creatives, landing pages, and audience targeting to maximize campaign effectiveness.
- Collaborate with the creative and content teams to develop engaging ad content.
- Manage and allocate marketing budgets, ensuring efficient spending to achieve key performance indicators and business goals.
- Provide regular performance reports and actionable insights to stakeholders.
- Stay updated with industry trends, algorithm changes, and best practices in digital marketing.
Qualifications:
- 3-6 years of experience in digital marketing, focusing on performance and results-driven strategies.
- Familiarity with Meta Ads, Google Ads, Metabase, and martech tools is required.
- Able to think data-driven and act fast, prioritizing outcomes over process.
- Collaborative mindset, working with cross-functional teams to deliver impactful campaigns.
- Curious about emerging technologies, such as artificial intelligence, automation, and marketing technology.
- Outcome-focused, prioritizing revenue growth and customer acquisition cost over vanity metrics.
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