Strategic Digital Advertising Specialist

2 days ago


Kannur, Kerala, India beBeeFacebook Full time US$ 14,40,000
Senior Facebook Ads SpecialistAbout the Role

We are seeking a highly skilled Senior Facebook Ads Specialist to join our team. The ideal candidate will have extensive experience in managing large-scale Facebook ads campaigns and possess a strong analytical mindset.

The selected individual will be responsible for deploying and optimizing Facebook/Meta ads campaigns, analyzing customer actions, and building scientific campaign structures. Additionally, they will monitor and analyze data from Meta Ads Manager, GA4, Looker Studio, or MMP to inform strategic decisions.

Key Responsibilities:
  • Campaign Management: Deploy and optimize Facebook/Meta ads campaigns with a focus on effective conversion.
  • Data Analysis: Analyze customer actions, plan A/B testing (content, ads, audiences, placements), and monitor data from various analytics tools.
  • Team Collaboration: Work closely with the content and design teams to build comprehensive campaign structures.
  • Performance Optimization: Proactively expand budgets based on performance metrics such as ROAS, CPL, CPM, CTR, CVR.
Requirements:
  • Experience: At least 5 years of experience running Facebook ads with a budget exceeding $20,000/month.
  • Skills: Strong analytical mindset, ability to test quickly, optimize deeply, and expand with control.
  • Technical Knowledge: Familiarity with Facebook Ads Manager, Business Manager, Event Manager, Pixel, CAPI, etc.
  • Analytics: Knowledge of analytics and understanding of attributes (last click, view, etc.).
  • Industry Experience: Prior experience in e-commerce, services, online courses, real estate, finance is preferred.


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