Visual Creative Specialist

3 days ago

Bengaluru, Karnataka, India beBeeArtistic Full time ₹ 9,00,000 - ₹ 12,00,000

About Turno

We're building India's most trusted commercial EV ecosystem, catering to the unsung heroes of our economy: rickshaw drivers, delivery riders, and small fleet owners.

From choosing the right EV to financing, buyback, and resale, we support the complete ownership journey as a true partner and ally.

Our core belief is that mobility is not just movement—it's a vital part of people's livelihoods.

We seek an Art Director who can craft a visual language that feels authentic, grounded, and emotionally resonant.

The Role

You'll co-lead our brand's visual identity and creative direction, working closely with our content and strategy team.

Your focus will be on creating visual campaigns and content for Tier 2/3 and rural Indian markets, using languages, styles, and emotions that resonate with them.

This role goes beyond aesthetics. You'll develop storytelling through accessible, inclusive design that helps auto drivers understand, believe in, and choose EVs confidently.

Key Responsibilities

  • Own the visual execution of our brand identity across platforms—from hoardings to website banners to in-store signage.
  • Translate strategic briefs into visually impactful campaigns that are regionally resonant and functionally clear.
  • Develop creative assets for digital (social, video), print (leaflets, banners), and retail (storeboards, vehicle branding).
  • Collaborate with copywriters and marketing teams to deliver comprehensive campaigns tailored for local audiences.
  • Build and manage a local design system—color palettes, iconography, layouts—that can scale across multiple towns and languages.
  • Lead the art direction of educational content—how-to guides, EV explainer infographics, EMI flow visuals, and more.
  • Oversee external creative vendors and local printers for execution consistency and quality.

Qualifications & Experience

  • 5–7 years of experience in a visual design, graphic design, or art direction role.
  • Minimum 3+ years working in a brand or campaign-focused creative team.

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