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PPC Campaign Manager

3 weeks ago

Ahmedabad, Gujarat, India BRIM Full time

Job Overview:

Brim is looking for a highly skilled PPC expert to lead the development and execution of our paid advertising strategy.

The successful candidate will have a proven track record of delivering high-quality leads and maximizing ROI through effective campaign management and optimization.

Key Responsibilities:

  1. Develop and implement a comprehensive paid advertising strategy across Google Ads, Bing Ads, and social media platforms.
  2. Conduct thorough keyword research and audience targeting to ensure campaign relevance and effectiveness.
  3. Create compelling ad copy and collaborate with designers to develop high-performing ad creatives.
  4. Monitor, analyze, and adjust campaigns to continuously improve CTR, CPA, and ROAS.
  5. Implement A/B testing for ads and landing pages to enhance conversion rates.
  6. Track and measure campaign success using Google Analytics, Google Tag Manager, and Data Studio.
  7. Manage ad budgets, bid strategies, and cost-per-conversion goals to maximize ROI.
  8. Stay up-to-date with industry trends, new advertising features, and algorithm changes to ensure campaign effectiveness.
  9. Generate regular performance reports with insights and recommendations for ongoing improvement.

Qualifications:

  • 2+ years of experience managing PPC campaigns.
  • Proven track record of improving CTR, conversion rates, and ROAS.
  • Expertise in Google Ads, Bing Ads, and social media advertising.
  • Strong analytical skills with experience in Google Analytics, Tag Manager, and Data Studio.
  • Familiarity with remarketing, audience segmentation, and conversion tracking.
  • Experience with SEO and CRO strategies is a plus.
  • Google Ads certification (preferred but not required).
  • Ability to work independently and communicate insights effectively.