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3 days ago
As a skilled content creator, you will play a pivotal role in crafting high-quality content across various platforms. Your responsibilities will include:
- Developing informative content for the MBA vertical
- Collaborating with different teams to curate engaging content
- Optimizing content using best practices in search engine optimization (SEO)
- Conducting research on exam trends, student queries, and competitor content
- Repurposing existing content for diverse formats such as Instagram captions, newsletters, and ad copies
- Maintaining consistency in brand tone, language, and messaging
To excel in this role, you should possess:
- At least one year of experience in content writing or marketing communication
- A bachelor's degree in English, Business Commerce, or a related field
- Excellent grammar, vocabulary, and written communication skills
- A strong understanding of audience needs and effective storytelling
- The ability to manage multiple deadlines in a fast-paced environment
While not essential, prior experience in educational technology or the test-preparation industry, familiarity with tools like WordPress, Google Docs, and SEO plugins, and exposure to content strategy and planning are considered advantageous.
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