Marketing Communications Director
4 weeks ago
About Avery Dennison Smartrac
A global leader in materials science and digital identification solutions, Avery Dennison Smartrac empowers businesses to optimize labor and supply chain efficiency, reduce waste, and advance sustainability. Our innovative products and solutions include labeling and functional materials, RFID inlays and tags, and software applications that connect the physical and digital worlds.
Job Description
We are seeking a seasoned Marketing Communications Manager to join our team in South Asia and Sub-Saharan Africa. As a key member of our marketing team, you will be responsible for developing and implementing strategic marketing roadmaps, marketing communications plans, and calendars that drive business growth and customer engagement.
Key Responsibilities
- Develop and execute comprehensive marketing communication campaigns across all channels, including events, trade shows, digital media, and social media.
- Collaborate with cross-functional teams to develop compelling content and identify channels and platforms that effectively communicate our value propositions to customers.
- Lead digital marketing activities, including paid media promotion, marketing automation, SEO/SEM, website enhancement, and lead management.
- Plan and manage the budget, monitor, and evaluate the effectiveness of marketing programs.
Requirements
- Minimum 10 years of relevant marketing leadership experience in the B2B industry.
- Strategic thinking with a growth mindset.
- Extensive experience in working with cross-functional and cross-regional teams.
- Exceptional organizational and attention to detail with a strong sense of urgency and follow-through.
- Well-versed in project management and digital marketing strategies.
What We Offer
Avery Dennison Smartrac is an equal employment opportunity provider. We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.
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