
Marketing Growth Specialist
1 day ago
Executive Summary:
The Performance Marketing Executive plays a pivotal role in driving business growth through SEM and Facebook campaigns.
- Define and deliver ROI and volume objectives for SEM, SMM, and acquisition efforts.
- Manage internal resources or agencies to monitor and report on daily, weekly, and monthly KPIs against targets.
- Analyze creative performance by market and develop innovative solutions with the brand team.
- Collaborate with cross-functional teams to achieve business objectives and identify opportunities for growth.
- Conduct market research to inform data-driven marketing strategies.
Key Responsibilities:
- Develop and implement data-driven marketing plans to drive business results.
- Manage and optimize SEM, SMM, and acquisition campaigns to maximize ROI.
- Stay up-to-date with industry trends and best practices to inform strategic decisions.
Requirements:
- Strong analytical skills and experience with data-driven marketing.
- Excellent communication and project management skills.
- Creative problem-solving abilities with a focus on innovation.
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