Media Analytics Lead

2 days ago


Gurgaon, Haryana, India MediaSense Full time

About the Role

MediaSense is seeking a highly skilled and experienced Media Analytics Lead to join our team. As a Media Analytics Lead, you will be responsible for leading a team of junior managers, senior analysts, and analysts to deliver various types of media performance analyses across multiple media channels.

Key Responsibilities

  • Leading a team of junior managers, senior analysts, and analysts to deliver media performance analyses
  • Leading pitch management projects, evaluating media agency offers and capabilities, and producing client-ready outputs in Tableau
  • Communicating with agencies to ensure project success, establishing project timelines, and ways of working, and ensuring the agency is held to account
  • Managing up to the client management team to keep them informed of progress and highlighting any major issues
  • Managing, mentoring, and training analysts on accounts and projects
  • Ensuring aligned analyses are theoretically correct and presentations are client-ready
  • Line managing analysts, regularly catching up to ensure direct reports feel heard, and helping them find solutions to potential issues
  • Conducting performance reviews for direct reports, leading and guiding review meetings to establish clear and coherent targets and objectives
  • Developing internal tools, collating suggestions, and implementing developments, particularly for performance tracking and pitch management projects

Requirements

  • Strong knowledge across all media channels and excellent theoretical understanding of data parameters
  • Excellent knowledge of Microsoft Excel, PowerPoint, and Tableau, using these tools to structure data, spot patterns and trends, and extract relevant insights
  • Positive and productive attitude, proactively finding solutions to problems, and balancing speed and quality of delivery
  • Excellent communication and presentation skills, able to communicate complex concepts clearly across different audiences and levels
  • Prior experience within a media role

About Us

MediaSense is a trusted media advisory partner to some of the world's leading brands. We specialise in advising clients across all aspects of their media supply chain, their agency, their media and technology partners, and their internal operating model.


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