Senior Data Analyst

19 hours ago

Kozhikode, Kerala, India beBeeAnalytics Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

About Our Analytics Team

We are a leading lifestyle retailer in India, offering a diverse portfolio of homegrown and international brands.

This role will lead customer and business analytics initiatives, shaping promotion strategies, customer engagement, loyalty measurement, and advanced analytics adoption. You will partner with cross-functional teams, lead an analytics pod, and set the vision for how insights drive growth and loyalty across retail and digital touchpoints.

Key Responsibilities
  • Develop business insights in areas such as promotion effectiveness, elasticity, and customer engagement.
  • Define and operationalize KPIs that measure customer lifecycle health, retention, and loyalty.
  • Prioritize the analytics backlog, balancing quick wins with deep-dive strategic analyses.
  • Manage and mentor analysts, guiding them in methodology, prioritization, and problem-solving.
  • Explore AI/ML tools to improve customer segmentation, churn prediction, and self-serve analytics.
  • Collaborate with IT and data engineering teams to strengthen data infrastructure, governance, and quality standards.
  • Communicate insights to leadership and cross-functional teams effectively.

Requirements

  • 6+ years of experience in business insights, analytics, or customer intelligence, preferably in B2C retail, lifestyle, or e-commerce.
  • A strong track record in building and operationalizing customer metrics (e.g., retention, repeat, churn, CLTV).
  • Hands-on expertise with analytics tools, dashboards (Power BI, Tableau, or similar), and SQL.
  • Experience in leading an analytics team or mentoring analysts.
  • Exposure to AI/ML applications in CRM such as churn prediction, propensity models, and uplift modeling is a plus.
  • Strong stakeholder management and communication skills to translate data into business action.

Our Culture

We value innovation, ownership, and data-driven decision-making.

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