Digital Marketing Analytics Professional

4 days ago

Surat, Gujarat, India beBeeData Full time ₹ 12,00,000 - ₹ 18,00,000

Lead Data Analyst Job Summary

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The role of a Lead Data Analyst involves working with strong analytical skills and experience in handling digital marketing data.

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This position requires navigating various platforms, including web analytics, ad platforms, and other allied data sources, to turn insights into meaningful results for business stakeholders.

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This is a hybrid Digital/Marketing Analytics role that goes beyond the scope of a purely 'web analyst' or strictly 'data analyst' position. The key characteristics of this role are:

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  • Multidisciplinary Focus: The role demands expertise across multiple digital platforms, such as GA4 (or equivalent), and other MarTech/AdTech data sources like CRM, ads, and surveys.
  • Expanded Data Landscape: Proficiency in SQL and BigQuery indicates a focus on large-scale data processing and integrating data from various sources, setting it apart from general data analysts who may not specialize in marketing performance metrics or digital marketing platforms.
  • Marketing & Performance Insights: Translating data into actionable insights to optimize campaigns and improve ROI indicates a marketing analytics tilt, requiring an understanding of marketing funnels, conversions, and campaign KPIs.
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Key Responsibilities

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  • Digital Marketing Analytics: Experience with web analytics tools (GA4, Adobe Analytics, etc.) and familiarity with common marketing channels (paid ads, SEO, email) and how their data is tracked.
  • SQL & Data Querying: Proficiency in extracting and manipulating data using SQL (BigQuery or similar databases) with ability to optimize queries and handle mid-to-large datasets.
  • Multi-Source Data Wrangling: Comfortable cleaning, merging, and normalizing data from different platforms (CRM, ad platforms, surveys) and addressing outliers and inconsistencies in datasets.
  • Data Visualization & Reporting: Skilled in creating dashboards and reports with Looker Studio, Tableau, Power BI, or equivalent tools and able to present complex data in a clear, actionable format.
  • Basic Statistical Methods: Understanding of fundamental statistics (e.g., hypothesis testing, regression basics) and capable of running A/B tests and validating data findings.
  • Marketing Performance Metrics: Knowledge of KPIs such as CTR, CPA, ROI, LTV, etc., and ability to connect these metrics back to broader business objectives.
  • Communication & Stakeholder Management: Excellent at translating data insights into non-technical language and experience working cross-functionally with product, marketing, or data engineering teams.
  • Critical Thinking & Problem-Solving: Strong analytical mindset to spot trends and derive strategic recommendations, creative in finding data-driven solutions to marketing challenges.
  • Adaptability & Continuous Learning: Willingness to explore new analytical tools and stay updated with MarTech/AdTech trends and eager to learn and leverage evolving data methodologies to drive better results.

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