Retail Visual Storyteller

2 days ago

Kannur, Kerala, India beBeeMerchandiser Full time ₹ 60,00,000 - ₹ 85,00,000
Job Opportunity

This role involves designing and executing visually appealing product displays and layouts that align with the brand image and merchandising standards. The ideal candidate will lead store setup activities, collaborate with the marketing team to conceptualize new in-store displays, and ensure these displays reflect current market trends.

Key Responsibilities
  • Store Display Design & Implementation: Plan, design, and execute visually appealing product displays and layouts that align with the brand image and merchandising guidelines.
  • Customer Experience Enhancement: Create displays that offer a seamless and inspiring shopping experience by highlighting product features, craftsmanship, and value through engaging presentation.
  • Collaboration & Coordination: Coordinate with store managers and sales teams to implement visual merchandising strategies and uphold brand standards, partner closely with the marketing team to synchronize in-store visuals with campaign timelines.
  • Trend & Competitor Analysis: Stay updated with industry trends, competitor activities, and evolving customer preferences, recommend innovative and trend-forward visual merchandising ideas.
  • Store Layout & Space Optimization: Strategically utilize store space to enhance product visibility and increase sales opportunities, ensure store layouts support smooth navigation and an intuitive shopping experience.
  • Visual Merchandising Standards: Oversee store conditions and display quality to maintain a clean, attractive, and consistent brand presence across all retail locations.
  • Training & Guidance: Train and guide in-store staff on visual merchandising best practices and upkeep of displays, promote understanding of the correlation between effective visual merchandising and sales performance.
  • Performance Monitoring: Track and analyse the impact of visual merchandising efforts on footfall and sales metrics, prepare and present regular reports with insights and areas of improvement.
Requirements
  • Strong visual merchandising skills and knowledge of retail display principles.
  • Ability to work collaboratively with cross-functional teams, including marketing, sales, and product teams.
  • Excellent communication and interpersonal skills to engage with customers and frontline staff.
  • Strategic thinking and problem-solving skills to stay up-to-date with industry trends and competitor activities.
  • Able to travel to retail stores pre- and post-launch and during media campaigns.

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