Marketing Operations Excellence Specialist

2 weeks ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 28,00,000
Marketing Operations Excellence Analyst

About this role

We're seeking a Marketing Operations Excellence Analyst to help scale our AI-enabled marketing organization. This role sits at the intersection of project management, data structure, technical scoping, and agent building.

This individual will be responsible for ensuring systems stay tight, data flows cleanly, automation moves forward, and marketing stays on track. They will work cross-functionally with Marketing, RevOps, and IT to bring structure, visibility, and execution excellence to our agentic marketing programs and operational cadences.

Key Responsibilities
  • Project Management & Operational Excellence:
    • Administer and evolve our marketing project management tools (e.g., Wrike), driving adoption and usage consistency across teams.
    • Define clear project workflows, SLAs, timelines, and reporting standards to support high-velocity marketing execution.
    • Manage campaign and content calendars, team cadences, and cross-functional initiatives.
    • Support leadership in planning key marketing forums, meeting logistics, and internal communications.
  • Ai & Automation:
    • Collaborate with the AI Marketing Ops team to scope, prioritize, and document agentic workflows (e.g., SEO agents, ad builders, content evaluators).
    • Translate marketing goals into clear technical briefs for RevOps and Engineering partners.
    • Help assess automation use cases based on business impact, complexity, and readiness.
  • Data Structure & Insights:
    • Build and maintain a consistent marketing data foundation across tools like Google Ads, GA4, Salesforce, Bizible, Marketo, Zapier, Relevance, and ABM platforms.
    • Work closely with analysts to extract performance insights, support dashboard development, and ensure data integrity and hygiene.
    • Document and maintain data flows, naming conventions, and taxonomy to enable scale and integrity.
    Requirements
    • 3–5 years of experience in Marketing Ops, Project/Program Management, Data Operations, Technical/Business Consulting, or related roles.
    • Strong organizational skills and ability to turn chaos into clarity.
    • Ability to speak both 'data' and 'business,' bridging communication gaps between marketing, IT, and analytics teams.
    • Passion for AI in marketing and willingness to operationalize intelligent workflows.
    • Experience working in a fast-paced, lean, or startup-style environment.
    Desirable Skills
    • Experience with tools like Salesforce, Marketo, GA4, Looker, Bizible, 6Sense, Tableau, SQL, Zapier, RelevanceAI, Wrike, or equivalent.
    • Supported AI/automation pilots or workflow automation projects.
    • Understand marketing attribution models, campaign tagging frameworks, or data integration methods.

Bonus points for candidates who can demonstrate these skills.

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