Global Content Specialist

5 days ago

Davangere, Karnataka, India beBeeContent Full time ₹ 8,00,000 - ₹ 12,00,000

Role Overview

We are seeking a skilled and versatile Content Strategist to shape the voice of our global education brand. The ideal candidate will craft compelling, conversion-oriented copy across a variety of marketing formats, including ad campaigns, landing pages, brochures, social media creatives, and video scripts.

This is a hands-on creative role where you will work closely with designers, marketers, and video teams to bring each university's offering to life through engaging and effective communication.

Key Responsibilities:

  • Write copy for Google search and display ads, Meta and other social media ad captions, brochures, flyers, and student handbooks, website and landing page content, email marketing, and video scripts.
  • Adapt tone and messaging to fit each university brand and campaign objective.
  • Collaborate with design, performance marketing, and admissions teams to align messaging with audience needs.
  • Participate in brainstorming sessions and creative reviews.
  • Optimize existing copy for clarity, engagement, and conversions.
  • Maintain consistency across all touchpoints, while staying responsive to data and feedback.

Requirements:

  • 2–4 years of experience writing marketing copy, preferably in edtech, higher education, or a consumer-facing brand.
  • Strong portfolio showcasing digital ads, social content, and multi-format campaigns.
  • Ability to understand diverse audiences—from high schoolers to working professionals—and craft copy that resonates.
  • Sharp attention to detail, grammar, and storytelling.
  • Comfort working in a fast-paced, iterative environment.
  • Bonus: Experience with performance marketing or knowledge of student acquisition journeys.

Why Work with Us:

  • Be part of a mission-driven company making global education more accessible.
  • Work with global university partners and cross-functional creative teams.
  • Grow in a dynamic, startup-like environment where ideas and ownership matter.

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