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Senior Marketing Strategist

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Hyderabad, Telangana, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Title

As a senior marketing strategist, you will be responsible for leading offline marketing initiatives to drive student acquisition and brand awareness in Durgapur.

Key Responsibilities:

  • Develop and execute comprehensive offline marketing strategies to promote our Vidyapeeth centers in Durgapur.
  • Plan and manage ATL activities such as hoardings, radio campaigns, and newspaper ads to increase brand visibility.
  • Drive BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach to engage with the target audience.
  • Organize and manage educational seminars and workshops in schools, colleges, and coaching centers to showcase our expertise.
  • Collaborate with the academic and counseling teams to ensure marketing alignment with business objectives.
  • Track campaign performance and optimize for better ROI to achieve sustainable growth.
  • Manage vendor relationships, budgets, and logistics for on-ground events and campaigns to ensure smooth execution.
  • Conduct market research to identify trends, opportunities, and competitor strategies to stay ahead of the competition.
  • Build brand visibility and trust within the local student and parent community through effective marketing strategies.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA is an advantage.
  • 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
  • Proven expertise in executing ATL & BTL campaigns and educational seminars.
  • Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an asset.
  • Excellent communication, negotiation, and team management skills.
  • Self-starter with the ability to work independently and drive results.