Performance Marketing Acquisition Lead

2 weeks ago


Thiruvananthapuram, Kerala, India TIGI HR Full time

TIGI HR is expanding its performance marketing team and seeks a highly skilled Business Development and Growth Specialist. The successful candidate will play a pivotal role in driving business growth and profitability by identifying and acquiring new publisher partners, exploring fresh performance marketing opportunities, and maximizing revenue through upselling existing partnerships.

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  • Publisher Acquisition:
    • Identify high-potential publishers that align with our strategic vision and develop targeted outreach campaigns to attract and onboard new publishers.
    • Foster long-term relationships with new and existing publisher partners.

Opportunity Identification: Conduct market research to identify emerging trends and potential growth areas within the performance marketing landscape. Analyze market data to uncover new revenue streams and partnership opportunities. Develop and implement strategic initiatives to capitalize on untapped markets.

Upselling & Cross-Selling: Identify upsell and cross-sell opportunities with existing publisher partners and create customized proposals to address specific needs and maximize revenue potential.

Performance Management: Monitor and analyze KPIs to measure the success of publisher partnerships. Implement strategies to enhance performance and optimize ROI for both our company and its partners.

The ideal candidate will have 5+ years of experience in publisher acquisition, a proven track record of exceeding sales targets, and a strong commitment to career progression and long-term organizational success.



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