
Cultivating Compelling Messages
1 week ago
**Job Overview**
A Senior Copywriter is a key member of our content creation team, responsible for crafting compelling messages and developing engaging copy across various formats.
**Key Responsibilities:**
- Translate marketing goals into effective copy
- Generate ideas and scripts for short-form videos, reels, and ads
- Develop engaging copy for communication pieces such as social media content, web pages, digital ads, brochures, press ads, emailers, posters, WhatsApp messages, SMS, web banners, blogs, and other digital assets
- Craft compelling CTAs, headlines, and hooks grounded in psychology and user behavior
- Collaborate closely with designers to create wireframes and final creatives
**Requirements:**
- 3-5 years of experience in copywriting is required
- Prior advertising agency experience is advantageous
- A strong portfolio showcasing creative thinking across various formats is essential
- Collaboration with designers and marketers to deliver cohesive content is key
- Strong conceptual thinking and idea generation skills are necessary
- Excellent writing, editing, and proofreading skills are vital for maintaining high-quality content
- Ability to adapt tone and messaging for diverse audiences is crucial
**What You'll Gain:**
- Work with a dynamic team of writers and designers
- Opportunity to develop your skills in copywriting and content creation
- Contribute to building the voice of a brand transforming how India learns
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