Product Packaging Creative

2 weeks ago

Rajahmundry, Andhra Pradesh, India beBeePackaging Full time ₹ 9,00,000 - ₹ 12,00,000

We are seeking a creative professional to fill the role of Product Packaging Designer. This position requires an individual with graphic design expertise, specializing in product packaging.

The ideal candidate will have experience in developing innovative packaging concepts that align with brand identity, product requirements, and target audience. They must be able to work closely with marketing, product development, and manufacturing teams to understand project goals and translate them into effective packaging solutions.

Key Responsibilities:
  • Design & Concept Development: Develop creative and functional packaging designs that meet client needs and industry standards.
  • Collaboration: Work effectively with cross-functional teams to ensure project goals are met and packaging solutions are successful.
  • Prototyping & Production: Create prototypes, mockups, and 3D renderings to test and visualize designs. Prepare and manage print-ready files for production, ensuring quality and color accuracy.
  • Market & Trend Analysis: Stay up-to-date on industry trends, competitor packaging, and consumer behaviors to create designs that stand out in the market.
  • Regulatory Compliance: Ensure all packaging designs adhere to necessary safety, labeling, and regulatory standards.
Required Skills & Qualifications:
  • Experience: Professional experience in graphic design with a focus on product packaging.
  • Portfolio: A strong portfolio showcasing a range of successful packaging design projects.
  • Technical Proficiency:
    • Expert knowledge of Adobe Illustrator and Photoshop for creating vector artwork, editing images, and preparing print-ready files.
    • Proficiency with CorelDRAW is a plus.
    • Familiarity with Canva is a bonus for quick mockups or internal-use graphics.
  • Knowledge:
    • A strong eye for design with a keen understanding of typography, layout, hierarchy, and visual balance.
    • In-depth understanding of color psychology and how to use color to influence consumer emotions and perceptions.
    • A solid understanding of packaging materials, print production processes (CMYK, spot colors, die-lines), and manufacturing techniques.
  • Soft Skills:
    • Creativity: The ability to think innovatively and translate abstract ideas into tangible designs.
    • Detail-Oriented: A meticulous eye for typography, color, and layout.
    • Communication: Excellent verbal and written communication skills, with the ability to articulate design concepts clearly.
    • Project Management: The ability to manage multiple projects simultaneously, meet deadlines, and work effectively under pressure.

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