Digital Marketing Expert

2 weeks ago

Kollam, Kerala, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 15,00,000
Media Buying Specialist

We are seeking a highly skilled media buying specialist to lead and optimize digital ad campaigns across various platforms. The ideal candidate will focus on delivering measurable results, ensuring cost-efficient conversions, and driving maximum return on investment (ROI).

Key Responsibilities:
  • Develop and execute performance-based advertising strategies to achieve specific key performance indicators (KPIs), such as return on ad spend (ROAS), lead volume, or cost-per-acquisition.
  • Utilize data-driven approaches to maximize ad efficiency and drive business growth.
  • Manage campaigns on leading platforms like Google Ads, Facebook Ads Manager, and other programmatic tools.
  • Monitor industry trends and platform updates to stay ahead of the competition.
  • Continuously analyze campaign performance and adjust bids, targeting, and creative assets to improve results.
  • Implement A/B testing on creatives, audiences, and landing pages to ensure maximum ROI.
  • Oversee budget allocation to achieve cost-efficient outcomes.
  • Adjust bidding strategies to balance scale and cost effectiveness.
  • Track campaign metrics using tools like Google Analytics and platform dashboards.
  • Provide regular reports with actionable insights to inform business decisions.
Required Skills and Qualifications:
  • Proven experience in performance-based media buying, with a minimum of 2 years in the field.
  • Demonstrated success in managing high-budget campaigns.
  • Proficiency in tools like Google Ads, Facebook Ads Manager, and programmatic platforms.
  • Strong knowledge of performance metrics and analytics tools.
  • Familiarity with data analysis and problem-solving skills.
  • Excellent communication and teamwork abilities.

As a media buying specialist, you will play a critical role in driving business growth through effective digital marketing strategies. If you are a results-driven professional with a passion for data analysis and team collaboration, we encourage you to apply for this exciting opportunity.

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