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6 days ago
We are seeking a highly skilled Senior Graphic Designer to lead the visual identity of our direct-to-consumer beauty brand. This is an opportunity to create premium designs that connect with consumers and build brand loyalty across all touchpoints.
- Key Responsibilities:
- Develop and execute comprehensive design strategies for packaging, digital campaigns, website creatives, offline collateral, and social media content.
- Maintain and refine a cohesive visual language across all consumer touchpoints, ensuring seamless brand recognition and loyalty.
- Spearhead the creation of engaging social media content, ad creatives, landing pages, emailers, and influencer kits that drive conversions and engagement.
- Collaborate with product and marketing teams to bring campaigns to life with compelling visuals, incorporating consumer insights and brand strategy into innovative design concepts.
- Guide junior designers and freelancers, providing constructive feedback and creative guidance to foster growth and excellence.
- Stay abreast of emerging design trends, beauty, and D2C industry developments to keep the brand fresh, competitive, and ahead of the curve.
- Experience: 4–6 years of experience as a Graphic Designer, with at least 2 years in a senior or lead role.
- Portfolio: A strong portfolio showcasing expertise in branding, packaging, and digital campaign design.
- Technical Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), with bonus points for knowledge of Figma/Canva.
- Industry Expertise: Demonstrated experience designing for D2C, beauty, fashion, or lifestyle brands.
- Creativity and Commercial Goals: Balance artistic expression with commercial objectives, prioritizing conversion, engagement, and retention.
- Visual Acuity: Exceptional eye for typography, color palettes, and visual storytelling.
- Communication and Collaboration: Excellent interpersonal and teamwork skills, facilitating seamless collaboration and open communication.
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