Senior Digital Marketing Specialist

4 days ago

Anand, Gujarat, India beBeeSearch Full time ₹ 18,00,000 - ₹ 25,00,000

Job Role: Senior Paid Search Analyst

Overview:

We are seeking a highly skilled Senior Paid Search Analyst to join our team. The ideal candidate will have at least 4 years of experience in building paid search/PPC campaign strategies and be able to manage paid marketing campaigns based on strategic direction provided by the US/UK team.

Key Responsibilities:

  • Manage media campaigns towards target KPIs within advertising platforms, including Google Ad Words and Microsoft Advertising.
  • Develop budget projections and pace campaigns based on monthly budgets.
  • Analyze and report on marketing campaign data using Excel skills.

Required Skills:

  • Paid search/PPC campaign strategy development
  • Media campaign management
  • Excel skills for data analysis and reporting
  • Strong analytical and problem-solving skills
  • Collaboration and teamwork

Preferred Skills:

  • Working knowledge of third-party tools like DoubleClick and Omniture
  • Experience in running Google Shopping campaigns
  • Macros and introductory Visual Basic skills

Personal Characteristics:

  • Self-Starter with ability to take directions and complete tasks
  • Ability to work quickly and proactively in a deadline-driven environment
  • Team-Player with strong organizational skills and ability to prioritize projects
  • Managerial skills with ability to lead by example and mentor others
  • Results-oriented and multi-task oriented

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