Senior Performance Marketing Specialist
3 weeks ago
At Lo Foods, we're driven by a mission to provide low-carb functional foods to 100 million Indians by 2030. Our purpose is centered around harnessing the power of food to improve and manage specific health conditions.
We believe that food is at the core of who we are - after all, we are what we eat. In India, chronic diseases are on the rise, often linked to eating habits. Instead of viewing food solely as a means to prevent illness, we use it to promote healthier living.
Our Three Brands- Keto Smart: Low-carb products for the Keto lifestyle
- Protein Chef: Ensuring every home is protein-sufficient and promoting healthier living
- DiabeSmart: Making diabetes management easier while enhancing the pleasure of food
This role requires a dynamic individual who thrives in a fast-paced environment and understands the nuances of eCommerce and quick commerce platforms. The successful candidate will drive performance in the highly competitive FMCG sector.
Key ResponsibilitiesThe Senior Performance Marketing Specialist will be responsible for developing and executing multi-channel performance marketing campaigns to drive customer acquisition, engagement, and revenue growth. Key tasks include:
- Managing and optimizing paid advertising campaigns across eCommerce, quick commerce, and Brand-owned D2C platforms
- Analyzing campaign performance data to identify trends, insights, and opportunities for optimization
- Utilizing A/B testing and conversion rate optimization (CRO) techniques to enhance campaign performance and ROI
To excel in this role, you'll need:
- 4-5 years of experience in digital marketing for D2C Brands across eCommerce, Quick Commerce, Meta & Google
- In-depth knowledge of Amazon AMS & Quick Commerce Advertisement consoles and its optimization hacks
- Experience in A/B testing, CRO, and campaign data analysis
- Ability to manage and optimize paid digital advertising campaigns across platforms like Google Ads and Facebook Ads
- Strong analytical skills to interpret campaign data and translate it into actionable strategies
We offer a competitive salary package, a flexible work environment, and numerous opportunities for professional growth. Our benefits include:
- A competitive annual salary of ₹8,00,000 - ₹12,00,000
- A dynamic work culture that encourages innovation and collaboration
- Regular opportunities for skill development and career advancement
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