IT Services Strategic Marketer

2 weeks ago

Ahmedabad, Gujarat, India beBeeMarketer Full time ₹ 12,00,000 - ₹ 15,00,000

As a seasoned marketing professional, you will play a pivotal role in driving our business forward by building and executing strategies that drive demand generation and optimize paid campaigns.

Key Responsibilities:

  • Develop a comprehensive marketing strategy for our IT services.
  • Design account-based marketing and demand-generation campaigns targeting mid-size and enterprise clients.
  • Build integrated marketing campaigns that align content, social media, SEO, and paid ads for optimal results.

Promote Brands & Position

  • Define and execute a brand positioning strategy to ensure consistent market presence.
  • Strengthen employer branding to attract top talent and establish thought leadership.

Paid Advertising & Performance Marketing

  • Allocate and manage ad budgets across multiple channels.
  • Optimize ad creatives, targeting, and bidding strategies for lead generation and conversion growth.

Content & Social Media Strategy

  • Develop and manage a content calendar with engaging blogs, case studies, videos, and infographics.
  • Utilize SEO and content marketing to improve organic reach and inbound lead generation.

Skills:

  • Google Ads, LinkedIn Ads, Instagram/Facebook Ads, remarketing strategies.
  • Strong strategic thinking with a deep understanding of buyer psychology and digital behavior.

Requirements:

  • 5+ years of experience in marketing, branding, and digital advertising.
  • Excellent storytelling and content creation skills.

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