Senior Creative Content Specialist

4 days ago


Gurgaon, Haryana, India VML Full time

Overview of VML

VML is a leading global agency that brings together the power of Wunderman Thompson and VMLY&R to deliver innovative solutions for clients.

We are seeking an experienced Senior Copywriter to join our team on a project basis. This role will be responsible for delivering high-quality creative work that meets client business requirements.

About the Job

The ideal candidate will have 3-4 years of experience in copywriting, preferably within an agency setting. A proven portfolio of successful copywriting projects is essential.

We offer a competitive salary of $90,000 - $110,000 per annum, depending on experience.

Key Responsibilities

  • Develop original, persuasive, and high-quality copy for various channels, including websites, social media, emails, advertisements, blogs, and other marketing materials.
  • Tailor content to meet specific needs and preferences of different target audiences.

Ideation and Collaboration

  • Collaborate with art directors, designers, and other team members to brainstorm and create innovative concepts and campaigns.
  • Participate in creative meetings and contribute ideas that enhance the agency's projects and client goals.

Brand Consistency and Research

  • Ensure all copy aligns with the client's brand voice, tone, and style guidelines.
  • Maintain consistency in messaging across all platforms and mediums.
  • Conduct thorough research on clients, their industries, and competitors to inform and enrich your copywriting.
  • Understand and integrate marketing strategies and objectives into your work to maximize impact and effectiveness.

Industry Awareness and Development

  • Stay up-to-date with industry trends, best practices, and emerging technologies in advertising and marketing.
  • Continuously seek opportunities for professional development and creative growth.

Qualifications

  • Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.


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