Senior Creative Content Specialist
4 days ago
Overview of VML
VML is a leading global agency that brings together the power of Wunderman Thompson and VMLY&R to deliver innovative solutions for clients.
We are seeking an experienced Senior Copywriter to join our team on a project basis. This role will be responsible for delivering high-quality creative work that meets client business requirements.
About the Job
The ideal candidate will have 3-4 years of experience in copywriting, preferably within an agency setting. A proven portfolio of successful copywriting projects is essential.
We offer a competitive salary of $90,000 - $110,000 per annum, depending on experience.
Key Responsibilities
- Develop original, persuasive, and high-quality copy for various channels, including websites, social media, emails, advertisements, blogs, and other marketing materials.
- Tailor content to meet specific needs and preferences of different target audiences.
Ideation and Collaboration
- Collaborate with art directors, designers, and other team members to brainstorm and create innovative concepts and campaigns.
- Participate in creative meetings and contribute ideas that enhance the agency's projects and client goals.
Brand Consistency and Research
- Ensure all copy aligns with the client's brand voice, tone, and style guidelines.
- Maintain consistency in messaging across all platforms and mediums.
- Conduct thorough research on clients, their industries, and competitors to inform and enrich your copywriting.
- Understand and integrate marketing strategies and objectives into your work to maximize impact and effectiveness.
Industry Awareness and Development
- Stay up-to-date with industry trends, best practices, and emerging technologies in advertising and marketing.
- Continuously seek opportunities for professional development and creative growth.
Qualifications
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
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