Lead - Brand Management
1 day ago
In this pivotal role, the Brand Management Lead will spearhead the development and implementation of a comprehensive brand strategy that aligns with our institution's goals. This includes creating and maintaining a consistent brand identity across all digital channels, ensuring cohesive messaging and visual representation.
The ideal candidate will possess exceptional leadership skills, strong analytical abilities, and excellent communication skills to effectively engage various stakeholders. Key responsibilities include:
- Brand Strategy Development: Collaborate with senior management to design and execute a strategic brand plan, ensuring alignment with institutional objectives and operational needs.
- Communication and Media Relations: Foster strong relationships with media outlets, influencers, and industry bodies to manage public perception and crisis communication.
- Content Creation and Digital Campaigns: Develop compelling content for social media platforms, press releases, articles, and speeches, leveraging analytics to inform continuous improvement.
- Event Planning and Management: Organize branding events, education fairs, conferences, and community outreach initiatives to enhance institutional visibility.
To excel in this position, you will need:
- A Bachelor's degree in Marketing, Communications, or related field.
- Minimum 5 years of experience in brand management, marketing, or communications.
- Proven track record of developing and executing successful brand strategies.
- Strong understanding of digital marketing principles and analytics tools.
- Excellent leadership, communication, and project management skills.
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