Automating Business Processes

4 days ago

Chennai, Tamil Nadu, India beBeeMarketer Full time ₹ 10,00,000 - ₹ 12,00,000
Marketing Automation Specialist

This role focuses on leveraging automation to enhance business processes, optimize sales and marketing efforts, and drive growth.

Key Responsibilities:
  • Develop and maintain Marketo workflows, smart campaigns, and automation scripts to streamline sales and marketing operations.
  • Configure and integrate Marketo with Salesforce and AEM using REST APIs, SOAP APIs, and custom integration methods.
  • Implement lead management and engagement strategies to support lead scoring, routing, and email marketing campaigns.
  • Collaborate with cross-functional teams to analyze and resolve data inconsistencies and errors using debug logs, API calls, and data validation tools.
  • Monitor database health, including duplication standardization and enrichment process.
  • Design and develop smart lists, segmentation strategies, and dynamic content based on user behavior, lifecycle stages, and person data.
Requirements:
  • Expertise in Marketo workflow automation, smart campaigns, and REST/SOAP API integrations.
  • Proficiency in developing and maintaining custom objects, webhooks, velocity scripts, and domain configuration.
  • Strong analytical and problem-solving skills, with experience in troubleshooting complex issues related to marketing automation and data synchronization.
  • Excellent communication and collaboration skills, with ability to work with sales and marketing teams.
Benefits:
  • Opportunity to work with cutting-edge marketing automation tools and technologies.
  • Chance to collaborate with a dynamic team of professionals and contribute to the company's growth.
  • Competitive compensation and benefits package.

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